Businesses in Oxfordshire have given an "overwhelmingly positive response" to the introduction of two hours of free parking in time for Christmas.
Vale of White Horse council is allowing motorists to park without charge for up to two hours across all of its car parks from 9 December.
In a recent survey 75% of traders in Wantage, Abingdon and Faringdon believe the move will boost turnover.
The concession is expected to cost the council about £200,000 a year.
But the authority was confident the scheme will also bring major benefits.
Councillor Elaine Ware, member for economic development, said: "The results from the survey show that businesses are really enthusiastic about the scheme and, like us, believe that the introduction of two hours' free parking will have a positive impact on town centre vitality.
"When the scheme launches... we hope that people will take real advantage of being able to park for free and help boost trade in our market towns."