Underage drinking tackled in Ludlow
A pilot scheme has started to tackle underage drinking in a Shropshire town.
The Ludlow Community Alcohol Partnership, which will run until January, includes retailers, pubs, police and Shropshire Council.
As well as enforcement, youngsters and their families will be educated about the dangers and legal implications of alcohol consumption.
Leaflets will go to 4,500 households and posters will be displayed at various locations, including schools.
The organisations have come together in a bid to reduce the crime, anti-social behaviour and harm caused by underage drinking, Shropshire Council said.
As well as aiming to cut alcohol sales to those under 18, the scheme also aims to address the problem of "proxy purchasing", where adults buy alcohol with the intention of giving it to under 18s.
A leaflet offering advice over the issue will be distributed to all alcohol retailers and pubs who will be encouraged to issue it to adults who buy alcohol.