Graffiti used in South Yorkshire festive drink blitz
Graffiti is being used in a South Yorkshire town to help deter people from drinking excessively over the Christmas period.
The messages are being jet washed onto pavements in Barnsley using a method known as 'clean' graffiti, which will fade over a six week period.
The campaign is a joint effort between Barnsley council, the police and the NHS to promote safe drinking.
Police said it was an effective way to get their message across.
Ch Insp Shaun Morley of South Yorkshire Police said: "To me this is a very efficient way of using the funding we have access to.
"It gets the message across very effectively and if it reduces crime and disorder and prevents people getting injured.
"It will save money in terms of the resources the emergency services have to utilise over the Christmas period."
Dennis Griffiths, landlord of the Miners Rest pub in Barnsley and former president of the Licensed Victuallers Association, welcomed the idea but said he had reservations about its effectiveness.
"It's not going to do any harm, it's a positive move. The problem is it's only going to get the message through to the people who are responsible anyway."
The graffiti will also appear on streets in Doncaster and Sheffield as part of the campaign that runs throughout December around South Yorkshire.