A fundraising film will be shown before movies at a Barnsley cinema as part of a campaign to raise £1m for a new hospital unit.
Barnsley Hospital wants to build a new Special Care Baby Unit to replace its existing 14-cot facility.
The Tiny Hearts appeal film, fronted by Barnsley-born Sir Michael Parkinson, will be given a big screen premiere at the Parkway Cinema in Barnsley later.
It will be shown before at least one screening a day until January.
Ben Dockerill, lead nurse on the unit said: "The current unit was built in the 1960s. The babies that they saw back then were not as poorly as the ones we see now, so it's not been built to the needs of these babies."
The hospital hopes to raise £1m over the next two years.
The money will be spent on new equipment and relocating the unit to the same floor as the hospital's labour suite.
Carl Hirst, duty manager at the Parkway Cinema, said: "As a local business we're always happy to support local appeals and the Tiny Hearts appeal is more of a necessity than a luxury - it needs to happen."