Retailer John Lewis is to create 200 new jobs with the opening of a home furnishings store in Tamworth.
The 42,000 sq ft single-storey shop will be on the Ventura Retail Park, a large outdoor shopping complex to the south of Tamworth town centre.
A spokeswoman from the company said work would start on the site next week and the store would open in the autumn.
The company has a department store in Solihull and is due to open a flagship store in Birmingham in 2014.
The spokeswoman said the retailer was investing £7m in its "at home" format which focuses on furniture, furnishing accessories, electrical items and home technology.
Andy Street, managing director of John Lewis, said: "The opening of John Lewis at home Tamworth shows our determination to become more convenient for shoppers in the West Midlands."
Last week Mr Street was appointed as chair of the Greater Birmingham and Solihull Local Enterprise Partnership, which also covers the Tamworth area.
He said: "In my new role it is also very heartening to see John Lewis play its part in private sector job creation in the region."