Police and council staff patrolling a beach in East Sussex have been given high visibility caps to make sure they can be seen holidaymakers.
More than 25,000 people visit Camber beach on a busy day and the yellow caps are being worn by officers to help parents and lost children see them.
Last summer 330 youngsters went missing for a short time on the beach.
Parents can also get wristbands for their children which they can write their contact details on.
Rother District Council's coastal officer, Rob Cass, said: "Obviously high visibility is key when you're working with missing children - people need to know where we are.
"This is one of the busiest beaches in the UK and the tide can go out three-quarters of a mile so my team and the police officers we work with need to be noticeably different on the beach, which is why they wear these bright yellow caps.
"We work very closely with the police - it's partnership working at its best and a model of how to manage a busy beach that can be visited by 25,000 people on a hot day."