Thousands of cyclists are expected to descend on Middlesbrough in July to take part in a massive free event.
The Sky Ride project aims to get more people using bikes and keeping fit.
Similar events in cities like London, Manchester and Birmingham have attracted tens of thousands of cycling enthusiasts.
Middlesbrough will host the event at the town's cycle circuit, based at Prissick Sports Base, off Marton Road, on 10 July.
Sky Ride is a national campaign, backed by Sky and British Cycling, which aims to get a million people cycling regularly by 2013.
Brenda Thompson, Middlesbrough Council's executive member for public health and sport, said: "We are basing the Sky Ride at the new Middlesbrough Cycle Circuit, which is a fabulous new facility, and there will be so much to do on the day as well as the Sky Ride itself.
"Cycling in Middlesbrough is really booming and I believe we are fast becoming the cycling capital of the North East."