Motorists in some parts of Gateshead are being warned speed limits are being cut.
The town centre will be the first in a number of areas where the limit is being reduced from 30mph to 20mph.
Under the Gateshead Council road safety scheme, the limit will be brought in at 155 sites over the next 10 years.
The sites were chosen because they are busy and include schools, residential estates and shopping centres
The town centre limit will affect traffic on Charles Street, West Street, High Street, Arthur Street and Regent Street.
Gateshead Council cabinet member for transport Councillor John McElroy said: "The speed management plan we adopted last year will ensure that 20mph eventually becomes the normal speed limit in areas where there are a large number of vulnerable road users, such as in busy town centres and near schools."