Work has started on the £2m revamp of York's Barbican Centre and recruitment for around 80 jobs at the theatre is under way.
Acts including Jane McDonald and Jools Holland are already booked to perform after the 1,500-seat theatre reopens in May.
An information point has been set up at Visit York on Museum Street, with news on job opportunities and events.
The site, which formerly housed a leisure centre, closed in 2004.
York City Council announced a deal securing its future with venue operators SMG Europe in November.
The authority hopes it will bring between £9m and £11m to the York economy annually.
The new-look centre will boast a restaurant, bars and conference rooms.
SMG theatres director Nick Reed said: "There's been a huge amount of interest and tickets are on sale already."