The centre of York could feature more traffic-free streets and much lower speed limits if plans being considered by the council are approved.
Councillors are viewing a report that recommends extending pedestrian-only zones and posting an advisory 10mph limit on some streets.
Councillor Dave Merrett, responsible for strategy, said the aim was to improve the "shopper experience".
He said York was a "unique city with world class heritage".
Among the other changes envisaged are improved cycle parking and the use of pedestrian zones by motorists with blue or green permits.
Councillors will also consider extending traffic regulations to include Fossgate.
Mr Merrett added: "This review links in closely with the work the council and Sir Ron Cooke are currently carrying out as part of our Reinvigorate York scheme.
"The initiative will provide a lasting legacy, enhancing the public realm for future generations and supporting city centre retailers."