King Arthur film views inspire magic Scottish tourism drive

image source, Warner Bros Entertainment Inc

Stunning scenery locations from a new King Arthur film are being used to attract tourists to explore Scotland.

The campaign comes in the run-up to the release of the Guy Ritchie film King Arthur: Legend of the Sword in May.

Scenes from Scotland in the movie include the Devil's Pulpit, near Killearn, and The Bealach at Applecross.

image source, Warner Bros Entertainment Inc

A six-week VisitBritain digital campaign is running across Facebook, Instagram and Snapchat.

Legend of the Sword has scenes shot on the Isle of Skye and in the Highlands, as well as in the Forest of Dean and Wye Valley in England and Snowdonia in Wales.

VisitBritain said films and TV were powerful motivators for travel, with visitors seeking out places they have seen on screen.

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