The family of a missing Conwy landlord have offered a £10,000 reward for help to find him.
North Wales Police have also appealed for information about the disappearance of Justin Mathis, 29, landlord of The Bridge Hotel.
Originally from Corby, Northamptonshire, Mr Mathis was last seen at 2350 GMT on 3 February.
At the time he was walking alone along the quayside towards the Liverpool Arms pub in Conwy.
No trace has been found of him since despite "extensive" searches.
Mr Mathis is one of three brothers and two sisters.
One brother, Wesley Johnston, said the family "need him home".
He said they were desperate for information about his brother, and the family needed as much publicity as possible to help find him.
"We are grateful for the support from family and friends, and also all the police are doing," he added.
Mr Mathis's partner, Gareth Williams, also appealed for information to help find him.
He told the Daily Post newspaper that he hoped Mr Mathis had "just fallen somewhere and banged his head and when he's feeling better he'll come back".
Inspector Mark Cartmell said the disappearance was "out of character".
Mr Mathis is described as slim build, 6ft 6in, with dark brown hair.
When last seen he was wearing a green jumper, dark blue jeans, a three-quarter length black coat and black lace up boots.
Insp Cartmell said: "We are growing increasingly concerned for the welfare of Mr Mathis.
"We have carried out extensive searches around the area where he was last seen with the police helicopter and the coastguard and we are now appealing for the assistance of people living locally for a lead as to the whereabouts of Mr Mathis.
"His disappearance is out of character and his partner and his family are extremely concerned for his safety."
He appealed for anyone with any information about his whereabouts or who may have seen him to contact police as soon as possible on 101 or 0845 6071002 or Crimestoppers anonymously on 0800 555 111.