Aberystwyth nights out win Wales' first Purple Flag award
Aberystwyth has won Wales' first Purple Flag award for providing evening visitors with an "entertaining, diverse, and safe night out".
The new award - similar to the Blue Flag for beaches - is backed by local government, police and business.
Ceredigion council said the coastal town always strived to create an enjoyable and relaxing evening for residents as well as visitors.
The town joins 29 other Purple Flag holders across the UK.
"We are delighted to welcome the Purple Flag to Ceredigion, with Aberystwyth being the first place in Wales to receive this prestigious award," said a council spokesperson.
"As a popular university and coastal town, Aberystwyth always strives to create an enjoyable and relaxing evening and night life for visiting tourists as well as for its residents.
"We are very grateful for all the hard work from the Purple Flag Partnership that has led to today's award."
The initiative is led by the Association of Town Centre Management (ATCM), sponsors Diageo, the Home Office, Association of Chief Police Officers, and local government.
Martin Blackwell, the ATCM chief executive, said it was fantastic to be awarding Purple Flag status in Wales for the first time.
"As a key UK tourist destination with a permanent population of 12,250 the town has demonstrated its dedication in ensuring its night economy is open to everyone, and that public spaces are clean and enjoyable to be in," he added.