Domestic abuse campaign warns on 'crossing the line'
A domestic abuse TV campaign is inviting viewers to spot the warning signs where someone appears to "cross the line" from banter to abuse.
The adverts show a man belittling his partner in a pub, and a woman in a restaurant being distracted by phone calls and texts from her partner.
Public Services Minister Leighton Andrews said "emotional abuse" needed to be recognised and tackled.
Tighter laws to prevent domestic abuse were passed by the assembly on Tuesday.
"The aim of this campaign is to raise awareness of the signs and symptoms of abuse in a relationship, to help victims and their friends and families understand that abuse is not 'normal' behaviour, and to persuade them to get the help and support they need," said Mr Andrews.
Longer, interactive versions of the adverts will be shown online, where viewers will be invited to click at the point they feel the behaviour shown becomes unacceptable.
The campaign will offer support to victims via the Live Fear Free website.