"Tantric" and "sexy" are not generally the first words that spring to mind when thinking about chess, but the logo for the 2018 World Chess Championship has provoked an unusual reaction.
The image, which shows intertwined human-shaped figures holding a chess board, has even been labelled as "borderline pawnographic".
According to World Chess, the commercial arm of the World Chess Federation, the visual is "controversial and trendy, just like the host city", London.
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American poet Heather Christle had her tongue firmly in her cheek when thanking the artist responsible.
I do not play chess and so I am grateful for this helpful, informative diagram of how to set up my body correctly.— Heather Christle (@heatherchristle) December 19, 2017
Socks and squares
Some Twitter users became focused on other parts of the image, with one person unable to look past what appeared to be a lone sock.
tbh the most distressing thing is the sock (??) on the right foot but not on the left— Devin Gael Kelly (@themoneyiowe) December 19, 2017
Meanwhile, others were confused by what appeared to be a smaller than regulation sized chess board, which led one person to suggest this was the dawning of the "chess equivalent of Twenty20 cricket".
Controversial and trendy is all fine, but why have a 6x6 grid and not the standard 8x8 grid for the chess board? Now, that's not appropriate for kids... https://t.co/04cDZxF2LZ— Kushal Phatarpekar (@kushalp06) December 20, 2017
Grandmasters weigh in
The logo also drew comment from some of the world's leading players.
Australian grandmaster David Smerdon was diplomatic with his review, saying simply: "No, this is not a joke."
Susan Polgar, the first woman to earn the grandmaster title, raised concerns that the image may be inappropriate for a younger audience.
More than 50% of the world chess playing population are kids. They are also the biggest purchasing block by a HUGE margin, many times more than adults. Do you think that logo can be marketable in schools?— Susan Polgar (@SusanPolgar) December 19, 2017
But the reaction was not all negative, and one user suggested the image was a real success.
Got people talking about CHESS! Mission accomplished— Oklahomie (@DougsgotMOXY) December 19, 2017
World Chess has declined to comment on the social media reaction to the image or the reasons behind its design.
By Tom Gerken, UGC and Social News