Hotels and locals have urged tourists to stay away from the popular Indian tourist city of Shimla as it is suffering a severe water shortage.
The Himalayan city has been hit by the crisis for more than a week, causing some hotels to shut.
A social media campaign urging tourists to stay away and "let the place breathe for a while" has gone viral.
On Tuesday, locals protested outside the chief minister's house and clashed with police.
"It'll only get worse as tourists throng the place in large numbers during June, and it will make life really difficult for the locals," read a post that has been widely shared on social media.
Dear tourists— Kiu❄ (@NaughtyKiu) May 23, 2018
Plzz dont visit shimla..we locals are facing severe water crises..plzzz dont add to ur miseries visiting here.
Rt for good karma 😭😭😭😭
It’s been 7th consecutive day when there is no water in Shimla .I request all the travellers, friends not to make plans to visit #Shimla, as right now it is facing a severe water crisis. #ShimlaWaterCrisis . @nitin_gadkari ji @VijayGoelBJP ji plZ help!— Akhilesh Singh Rawat (@AkSinghrawat007) May 28, 2018
Let us give #Shimla a break - No drinking water available in city for Ninth consecutive day.— Karna Malde (@karanmalde11) May 29, 2018
It's about time all of us stop visiting Shimla for a while. The city is facing acute water shortage because of various reasons.
Nearly 200,000 residents have been forced to stand in long lines with plastic buckets in hand to collect water from tanks provided by city officials.
The officials have blamed the water crisis on a dry winter, claiming that the mountainous region saw record-low snowfall this year.
Hotels that normally accommodate thousands of tourists, who are a key source of income, have had to turn away guests and refund bookings. Some of them, struggling to access any water, have had to temporarily shut down.
"We have had to close our doors because we're not able to accept any more bookings," Gopal Agarwal, owner of Gulmohar Regency, told the BBC. He added that it had refunded around 100 bookings.
"Hotels have been sending out mass messages on WhatsApp to guests, warning them of the situation," said Sanjay Sood, head of the Hotel and Restaurant Association of North India. He told the BBC he had to buy 6,000 litres of water from private tankers for customers in one of his restaurants in the city.
According to local reports, the Shimla administration has postponed a popular tourist event, the International Shimla Summer Festival, although it is unclear if this is water-related.
Travel agencies across India have also had to dissuade clients from going to Shimla. Agent Pratik Chawla said he would ask clients to "avoid the city at this time".
Many tourists flock to Shimla, in the foothills of the Himalayas, to escape the heat of the Indian summer.