Indians from different parts of the country are using social media to help people stranded in the flood-hit southern state of Kerala.
Hundreds have taken to social media platforms to co-ordinate search, rescue and food distribution efforts and also to reach out to people who need help.
More than 350 people have died and thousands are marooned due to the worst flooding in Kerala in a century.
Monsoon rains have eased for now and rescue efforts are being stepped up.
3 hours and we've raised close to 20K— Sandhya Menon (@TheRestlessQuil) August 16, 2018
Thank you. Deeply.
If you want to donate money: the registered charitable trust's details.
Ac name: CARSEL Foundation
Ac status: Current
Ac # : 0810073000000045
Bank: South Indian Bank
SWIFT: SOININ55 https://t.co/gaXVk2zEUU
Current summary of funds raised: 8.9 lac.— Sandhya Menon (@TheRestlessQuil) August 20, 2018
Sandhya Menon has taken to Twitter and Instagram to organise relief efforts and she says that the response has been "incredible".
"I've raised about 0.8 million rupees (£10,000, $12,775) since Friday," she says. "It's astounding to see the generosity of strangers."
I have room in the truck I'm sending out tomorrow.— Sandhya Menon (@TheRestlessQuil) August 18, 2018
If you've collected material and have no place to send please let me know.
If you haven't bought stuff and want to help, this is what we need now.
If you want to volunteer procuring things ping me. pic.twitter.com/qquNByVwKd
Ms Menon added that employees from Uber India and Grofers, an online grocery delivery service in India, also reached out to her after seeing her tweets.
Pls note. If family or friends are stranded in Kerala, please call the district control rooms first. If help does not arrive, fill this, tag me. Will send it to officials collating data. Let us try all means.— Dhanya Rajendran (@dhanyarajendran) August 15, 2018
Time of SoS call:
"In terms of rescue efforts, we don't actually know how much help reached but our job is to pass the message," says Dhanya Rajendran, an Indian journalist who has been constantly tweeting about the intensity of the floods and mobilising people on social media to send help in different ways.
#KeralaFloodRelief thread. Pls bear with me. I know many of you have sent relief materials to Kerala. But please don't stop sending clothes, pulses, condiments, napkins, food etc. There are more than 7 lk people in relief camps across Kerala. Many don't have a house to go bk to.— Dhanya Rajendran (@dhanyarajendran) August 19, 2018
"Social media has been a boon. It's definitely helping in collection, distribution and transportation of relief material," she added.
But Ms Rajendran says that rescue operations have been slower because of bad network connectivity in most districts in the state.
"We have to rethink as to how our networks fail in times of crisis."
Several people are tweeting about and leading focused efforts for collecting urgently needed items including sanitary napkins and baby food.
URGENT NEED OF BABY FOODS :— M.Unnikrishnan (@unnis_m) August 20, 2018
As per the discussion with the authorities there is an acute shortage of baby foods in Kerala relief camps. So please try to send it to AIIMS collection point in Delhi as early as possible. Ph: 9560240908, 9968720944 @jamewils @NSMlive
Some have opened up their homes for people from Kerala who may have been stranded in other cities because of the floods.
If any one forced land in Chennai airport as Cochin flights are diverted, may feel free to call me that we woukd be happy to arrange stay and food for you all.— Kerala Floods (@Kerala_floods) August 17, 2018
Eapen Mathew Achen,vicar ,St.Pauls Mar Thoma parish, adayar, Chennai,
pls contact 9676620085, 9538195713.#KeralaFloods
#KeralaFloods If any one from Kerala is stranded rightnow in Chennai.— Kingsly Rajkumar (@Kingsly_) August 18, 2018
Pls Contact me at 7760950496
We are a small family and we can accomodate a small family in my house in East Tambaram,Chennai with food, Dress,etc.
Pls don't hesitate.#KeralaRainsHelp #KeralaFloodRelief
"Since it was the weekend, it occurred to me that people from Kerala who work in Chennai may have finished work and may have to return to their homes," said Kingsly Rajkumar, who wanted to help people by accommodating them in his house in neighbouring Chennai.
While no-one has contacted Mr Rajkumar for help yet, he hopes that his tweet reaches those in need.
"I got the inspiration mainly from the Mumbai floods a few years ago. People were accommodating strangers and I thought I should do that too."
Indian social media is flooding with posts about the Kerala floods informing people about avenues to donate and to help out in any way they can.
For anyone affected near Adoor requiring accomodation, Adoor youth centre is open food+ accommodation for 2000 people are arranged.please contact Rev John Mathew 8122809298 / 8907471707 or Mincy 9000620380 #Kerala #keralafloods #keralafloodshelpneeded— Ann Joseph (@annjoseph2000) August 17, 2018
People (from anywhere in Kerala, irrespective of religion, caste) who need land to bury their dead, Kuruvilla Samuel from Adoor has offered his plot for the purpose. You can reach him on 9871358055 #Verified This broke my heart. #KeralaFloods #KeralaSOS— Vinay Aravind 📷 (@vinayaravind) August 19, 2018
Several others with high social media followings including Bollywood actors Farhan Akhtar and Amitabh Bachchan are tweeting about relief efforts and urging people to donate money through different online relief funds.
The people of Kerala need our help and here’s what you can do.— Farhan Akhtar (@FarOutAkhtar) August 18, 2018
I have donated. Please do the same. Act Now! https://t.co/0H9r4DqhcF
T 2904 - The devastation caused by incessant rain in Kerala is frightening !— Amitabh Bachchan (@SrBachchan) August 18, 2018
Hundreds and thousands of our sisters and brothers are in deep anguish ! We must do all we can to contribute as much as we can towards the needs of the people of Kerala ..
I have .. you must too ..🙏
I'd like to thank all those helping out our brothers and sisters in Kerala as they have helped us out during the floods in Chennai. We do however need your continued support. Please do get in touch with us if you have anything to offer. 🙏🏻#KeralaReliefFund #KeralaFloods pic.twitter.com/1ijozOSmAw— Gautham Karthik (@Gautham_Karthik) August 20, 2018
The death toll in Kerala has increased to 350+ and the situation only seems to be getting worse. There are helpless children, pregnant women, senior citizens and many more victims struggling to meet their basic food and medical needs. Donate generously. https://t.co/OW0oDZqGHT— Sanjiv Bhatt (IPS) (@sanjivbhatt) August 18, 2018
For Ms Menon, Twitter is the most effective way to reach out to people and she attributes her success in collecting funds and relief kits for Kerala flood victims to her "decent Twitter following".
"You go up to people with higher follower count and ask them for a signal boost in such situations," says Ms Menon. "That helps massively."