Soviet dictator Joseph Stalin terrorised his own people, but for the first time a survey suggests that most Russians view him favourably.
The respected Levada Center polled Russians aged 18 and above in 137 towns and cities in March. The result: 51% respect, like or admire Stalin.
In the 1930s Stalin's communist terror engulfed the USSR, sending millions to labour camps or firing squads.
But the Soviet victory over Nazi Germany is a source of national pride.
The Levada poll (in Russian) is the highest rating for Stalin in the past 20 years - a period that has seen his portrait reappear across Russia, often with official approval. New Stalin statues have gone up in various places.
One Russian newspaper carried the news with the headline: "Stalin the Superstar".
You can buy Stalin wall calendars, fridge magnets and other Generalissimo memorabilia in Russian shops, the BBC's Steve Rosenberg reports from Moscow.
Read more on Stalin:
So why this love affair with a leader who caused so much suffering?
Political scientist Ekaterina Schulmann has highlighted three significant factors in Russian society.
- The passage of time: "The events go back further and further," she told BBC Russian.
- State propaganda: Ms Schulmann said "let's not shut our eyes to the fact that Stalin is being touted as the victor in the war and a wise leader. And essentially the Soviet period is being touted as the best possible time".
- Anti-elite feelings: "This is the most interesting part," said Ms Schulmann. "The Stalin meme is not the real man, but what remained in folk memory - he's seen as a symbol of iron discipline and the last word in the battle against greedy bureaucrats, who defy any authority."
Russian attitudes to Stalin have changed over the decades.
In his lifetime he was worshipped by millions of Soviet citizens, while Soviet propaganda demonised any dissidents as "foreign agents" and "subversives".
In 1956, after Stalin's death, came a watershed moment: Communist leader Nikita Khrushchev denounced the Stalin personality cult and dictatorship, in a secret speech to the 20th Party Congress. That led to a temporary thaw in political repression, as thousands of prisoners were freed from Stalin's labour camps.
But in the following decades the Soviet authorities covered up the true scale of Stalin's crimes.
Dissident Alexander Solzhenitsyn chronicled the harsh regime in Stalin's Gulag camps, and was persecuted for it.
'Hero' Stalin revival
Many Russians were shocked to learn the truth in the late 1980s, when former Soviet leader Mikhail Gorbachev lifted the veil on Stalinism, with his "glasnost" (openness) policy.
Stalinism's excesses left deep scars across Eastern Europe, where many people still revile him for communist-era brutality and intolerance.
According to Levada's research, in the early 2000s Russian opinion was roughly balanced between those pro- and anti-Stalin.
In 2008-2014 most respondents had a neutral attitude towards Stalin.
But since 2015, across all age groups, the proportion of those with favourable opinions on Stalin has risen steadily.
Levada sociologist Karina Pipiya told BBC Russian: "There is growing nostalgia for the Soviet period and Stalin as a leader. Stalin is seen as the main figure who defeated fascism, who gets the honours for victory in the Great Patriotic War. And that war victory is a symbol of national pride for all Russians, even for those born in the post-Soviet period."
That positive opinion is boosted by current frustration over social policy and economic hardship, she said. Reform of the pension system ran into much opposition and "many felt the state was neglecting its social responsibilities".
The sharpest rise in support for Stalin is among the youngest group - those aged 18-30, she noted.
"Their perception of Stalin is based on myth, fed by older generations," she said.