British Airways has named Jersey one of its most popular short-haul destinations for tourists, after Rome, Venice and Barcelona.
Over the Easter and Royal Wedding bank holidays, many people will have 11 days off work.
Jersey based hotels and tour operators are hoping it will result in a busy start to the tourist season.
Maria Gomez, who runs a guest house in St Helier, said it was fully-booked for most of the bank holiday period.
She said: "I think that tourism has changed. I used to get to the end of March and say 'we are full for the season' but now it is changed, it is last minute bookings. But we are still very busy."
Ms Gomez has owned a B&B in St Helier for about 20 years and has noticed a change in the industry during that time.
She said: "Bookings would be fortnightly and weekly but now they are more short breaks.
"The search has increased, there are loads of bookings and loads of enquiries and we are turning people down."