And this is how gambling works. Because you win so much less than you lose, the good feeling of flutter happens much less than the bad feeling of losing. Sitting in front of a game losing doesn’t feel good, so you stay for the win.
The people who make the games know exactly how many wins to sprinkle among the losses to keep you hooked. They did the maths, and they make sure that in the end, they’re the ones winning.
One sly trick is called a near miss – that’s when you almost win something but not quite. It’s like when a fruit machine throws up two cherries, but not quite three. This makes you think you’ve almost got there, and if you just try again, you might win.
But guess what? A lose is a lose, even if it’s a near-miss, so don’t get fooled; this is just a clever trick.