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Last updated: 28 March, 2006 - Published 14:54 GMT
 
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The first-ever children's radio channel
 
The first-ever children's radio channel, Vidula, has been launched. The launching ceremony was held at Temple Trees on Tuesday morning under the patronage of President Mahinda Rajapakse.

Declaring open the new service, the president said the channel could render a huge service to create innovative future generation in the country.

The president also stated that it is the responsibility of elders to bring about a new world to children.

In this venture, the Vidula radio channel could play a vital role. He stated that every child should be given the opportunity to bring out their skills through this channel.

President Rajapakse emphasized that the children in the north and east should also be given equal opportunity to display their talents.

The president was in the view that this channel is invaluable, comparing to certain media institutions that act irresponsibly.

Chairman of the SLBC, Sunil Sarath Perera said that radio is a powerful medium to reach villages in the country.

The new channel, he said would open up avenues to bring about harmony among different communities and also to promote cultural identity.

Meanwhile, the promotional programme of Vidula, which commenced last 15th from Anuradhapura reached the SLBC premises on Monday.

A special message carried by schoolchildren was handed over to the president this morning.

The SLBC has organized a children's carnival coinciding with the launch of the channel.

Several entertainment events are included in the programme. The carnival is being held throughout the day from 8 a.m. to 8 p.m.

The SLBC invites all children to join the cement this event, for which admission is free.

The frequency of the Vidula channel is 102.6 FM.

 
 
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