British heptathlete Jessica Ennis plans to keep away from the Olympic Stadium as she prepares for London 2012.
Ennis, 25, told BBC Sport: "I don't want to be in and out of the stadium, training there and doing photo shoots.
"I want it to be new. I'm quite happy to stay away because I want that fresh feeling when I step out to compete.
"If it was anywhere else in the world I probably wouldn't have had many opportunities to go and visit, so it's nice to be unique and new."
Ennis has been billed as one of British athletics' for the London 2012 Games.
After becoming world champion in 2009, Ennis lost her title in Daegu, South Korea earlier this year, despite setting personal bests in the shot put and 800m.
She led the points standings before a disappointing 39.95m in the penultimate event - the javelin. That was 13m short of champion Tatyana Chernova's best throw.
"My javelin really did let me down," Ennis said. "That was a massive disappointment for me. I know where my javelin needs to be, it's about putting it back to where it was before.
"The disappointment in Daegu definitely motivates me [for London 2012], the real need to get that gold medal back and the fact that all the other heptathletes around the world are training really hard. I want to be training just as hard."
Next summer will be Ennis's Olympic debut after she missed the 2008 Beijing Games because of a foot injury.
She recovered to win the world title the following year and then the European title in 2010.
But Ennis insists she will stay in her home town of Sheffield regardless of the public and media scrutiny that is likely to come.
She said: "I could make big changes this year and move away for months, but that's not what I'm about.
"I've got a great team around me in Sheffield. It's about keeping my head down, training, and trying to block out the other distractions. The team around me help to do that."
Now firmly into her winter training schedule, Ennis says she will use the 2012 indoor season as a warm-up for the Games, including competing at the World Indoor Championships in Turkey during March.
Her only outdoor heptathlon will be in Gotzis, Austria - which she won last year - at the end of May.
The London 2012 heptathlon will be held on 3-4 August.
Alongside Ennis, Louise Hazel, 26, would also be expected to take part in the event - and there is the prospect of Britain having three heptathletes at the Games after former British number one Kelly Sotherton's decision to return for 2012.
"It wasn't a massive surprise because she didn't really want to retire," Ennis said of Sotherton's comeback. "I know she loves the heptathlon. It's always great to have some more British girls within the event."
Asked if she was worried about resuming her rivalry with the 2004 Olympic bronze medallist, who is 35, Ennis added: "It's always good to have rivals but I'll be training just as hard."