Mo Farah might be a double Olympic champion and still the toast of a nation six months after securing the 5,000m and 10,000m titles at London 2012 in front of a delirious home crowd, but do not expect the 29-year-old to rest on his laurels.
This year is all about building on 2012's phenomenal achievements, starting on Saturday at the British Grand Prix in Birmingham.
I expect Mo to win comfortably when he takes to the track for the 3,000m in front of an expectant gallery at the National Indoor Arena.
It is his only indoor race of the year, a welcome distraction from the daily grind of his winter training routine. His amazing success inside the Olympic Stadium will have seemed a long time ago as he put in the hard yards day after day.
But the British Grand Prix at least represents an opportunity for Mo to return to competitive action and get back into winning form once again.
Some people believe he did the hard work back in August, when he brought the nation to a standstill by winning the two longest Olympic track races on successive Saturdays.
Don't be fooled. I know from my own experience that he will be doubly determined in 2013 to remain at the top of his game following a triumphant 2012. Winning Olympic gold in the triple jump at Sydney in 2000 only made me want to prove I could handle the pressure that comes with being number one.
Mo will be the same and the next few months will all be about striving to better himself and hitting personal targets. August's World Championships in Moscow will very much be on his mind.
It will be good to see him compete in Birmingham. He set a British record of eight minutes 8.07 seconds when he came second in the 3,000m at the British Grand Prix last year.
A lot has happened since then. The question is, how quickly will he go this time?
There are other British athletes in action in Birmingham this weekend.
Jenny Meadows, who missed out on a place at the Olympics, is set to return in the 800m after injury. It has been a really tough few months for Jenny but I believe her rehabilitation has gone well.
I'm also looking forward to seeing how pole vaulter Holly Bleasdale and high jumper Robbie Grabarz get on. Both will be using the event to prepare for next month's European Indoor Championships in Gothenburg, Sweden.
Robbie, who won bronze at the Olympics, will go head-to-head with Olympic gold medallist Ivan Ukhov and world silver medallist Aleksey Dmitrik. It should be a fascinating contest.
Dwain Chambers goes in a strong 60m field, which also includes Jamaica's Nesta Carter, while Asha Philip is taking part in the women's equivalent against the likes of Olympic 100m champion Shelly-Ann Fraser-Pryce.
It is getting to the business end of the indoor calendar, with Gothenburg around the corner. Brace yourselves for a highly competitive day's action in Birmingham.