Stoke City host Turkish side Besiktas on Thursday in the Europa League.
Tony Pulis's side are seventh in the Premier League after a home win over Liverpool and creditable draws against Chelsea and Manchester United.
But just 10 years ago they were struggling in League One.
Stoke chairman Peter Coates told Radio 5 live Breakfast about the club's success.
To hear more Radio 5 live highlights, please visit the best bits page.
Breakfast broadcasts weekdays 0600 to 0900 on Radio 5 live.