After 119 years as Newcastle United's home, St James' Park is being renamed.
It will now be known as the Sports Direct Arena with the club actively seeking a new long-term stadium sponsor who will be granted full naming rights.
Former chairman Freddy Shepherd told Radio 5 live Breakfast that he understood the decision - but added that a sponsor's name is largely irrelevant.
To hear more BBC Radio 5 live highlights, please visit the best bits page.
Breakfast broadcasts weekdays 0600 to 0900 on BBC Radio 5 live.