Tour de France winner and Olympic gold medallist Sir Bradley Wiggins says the new RideLondon 46-mile challenge is a "fantastic opportunity for people at an entry level".
The event will take place on Sunday, 31 July - after the last wave of the 100-mile ride taking place that weekend - and is open for entries until Thursday, 28 April.
"It gives a feel of what it's like to race in a professional race," added Wiggins. "And 46 miles - although it's a challenge - is doable."
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