Chris Adcock says his Commonwealth Games ambitions with wife Gabby will not distract them from other major title bids this year.
The mixed pair, ranked fifth in the world, claimed November's Hong Kong Open, and won last month's Swiss Open.
The European and World Championships take place either side of July's Commonwealth Games in Glasgow.
"It's another step on the way to another championship, but we want to win every tournament," said Chris.
"We have an eye on going well [in Glasgow], but we are keeping eye on the present as well to make sure get there in as good a shape as possible.
"It gets media attention so that is where it takes a little bit of a notch up from some other events. But if we treat it bigger then what it is, then it can create a bit more pressure."
On the way to becoming only the second English pairing to win on the Superseries circuit when they claimed victory in Hong Kong, the Adcocks ousted China's Olympic champions Zhang Nan and Zhao Yunlei.
Great Britain doubles coach Jakob Hoi said the husband and wife pair, who are the top-ranked team among the Commonwealth nations, now have clear objectives in Glasgow.
"Let's say it how it is - we are going for gold," Hoi told BBC East Midlands Today.
"They have shown they can beat them all [world's top teams], but they have not been consistent in beating them."
Chris Adcock is aiming for double gold in Glasgow, teaming up with Andy Ellis in the men's doubles event.
The duo, who are seeded number two for next week's European Championships in Kazan, Russia, are ranked number 12 in the world.
"It will be my first multi-sport event, so in that sense it's quite exiting, but at the same time we have to stay grounded because we have the Europeans then the Worlds after the Commonwealths," said Ellis.