Carl Froch to be promoted by Barry and Eddie Hearn

By Ben DirsBBC Sport

Nottingham's WBC super-middleweight champion Carl Froch has signed a five-fight deal with Matchroom Sport, run by Barry Hearn and son Eddie.

Froch, 33, split from long-time promoter Mick Hennessy last month and is due to fight Glen Johnson on 4 June.

Froch told BBC Sport he is "very optimistic" that fight will be broadcast by Sky Sports.

"With the backing of Matchroom we can do big things and capture the public's imagination," added Froch.

"My career has been a fantastic story, a rollercoaster, and it's been missed, it's gone under the radar.

"I beat Jermain Taylor [in 2009], climbed off the canvas in round three to defend my title with 14 seconds to go in the last round, it was an unbelievable fight.

"People should have been talking about me as the next big thing and what a great fighter I am from Britain, it should have crossed me over to the mainstream.

"But now we can do big things and get some column inches, some TV time and get the profile up, the stuff everyone is saying I deserve but I've not had.

"I've gone over and above the call of duty in my fights to warrant being a household name. It's not happened for me yet but I'm optimistic and excited it's about to happen."

Froch is currently competing in the Super Six super-middleweight tournament and victory over Jamaican Johnson in Atlantic City, New Jersey, will secure his place in the final.

However, all four of Froch's Super Six encounters so far have been broadcast in the United Kingdom by fringe satellite channel Primetime.

But Barry Hearn has close links with Sky Sports, which broadcasts his Prizefighter competition and is also credited with reversing the fortunes of darts and snooker.

"When you sit down with Barry and Eddie, you can tell they have the power and the resources to maximise your potential so I'm really excited about the rest of my career," added Froch, who has been beaten only once in 28 fights, against Denmark's Mikkel Kessler last year.

"The thing that stood out was their straight-talking approach and obviously their great reputation, not just in boxing, but in sport."

Froch also took advice from boxers already in the Matchroom stable.

He continued: "They have [European middleweight champion] Darren Barker on board, who is a good friend of mine, and Rob McCracken [Froch's trainer] told me to sit down and listen to Eddie - I listen to Rob and that made the decision simple.

"Eddie brings big things to the table and is able to promote me in a way that will get me the exposure that I deserve and crave - I've fulfilled my end of the bargain, I leave everything in the ring when I fight."

Froch sees the move as a way of fulfilling his dream of fighting at the home ground of Nottingham Forest, the football team he supports.

"I still have a dream to fight at the City Ground - I was promised that last year with Mikkel Kessler but it ended up happening in Denmark.

"If I'd gone into the meeting with Eddie and Barry then I believe that fight would've happened at the City Ground and it would've been a momentous occasion for myself, for the club, the city and for British boxing.

"But now we'll look forward and say, why can't it happen? When the Super Six is over and with Matchroom behind me, I know the dream can become a reality."

Froch added that money was no longer a primary motivation.

He stated: "I'm not fighting now for the riches - I'm world champion, I've lost the title then won it back, I'm doing OK financially and there's a couple of big fights out there for me and it could happen at the City Ground.

"Joe Calzaghe keeps being mentioned and who knows, something tells me he could come out of retirement, stranger things have happened, and what a fight that would be."

Froch joins Barker and one of Britain's most promising boxers - British welterweight champion Kell Brook - in recently joining the Matchroom stable.

"It is an absolute honour to be representing Carl," said Matchroom Sport's managing director Eddie Hearn, who is responsible for its boxing arm.

"When you look at what he has achieved in this sport, he already has to go down as one of the greatest fighters Britain has ever produced and it's time he started getting the exposure he deserves.

"You only have to watch his fights back to see just how exciting he is and if we are going to continue to grow this sport in this country, then the public need to see icons like Carl entertain.

"We are going to raise his profile through the roof in the UK and after the Super Six he will come home to the welcome he so deserves."

Victory over Johnson will likely set up a unification fight against WBA title-holder Andre Ward, who fights Arthur Abraham on 14 May, in the Super Six final, with Froch then looking for at least three more lucrative bouts.