Former winner Sir Bradley Wiggins will lead his own Team Wiggins on their Tour of Britain debut.
The 35-year-old won British Cycling's premier road cycling event in 2013 and finished third in 2014.
Wiggins leads a team that also features Owain Doull, Michael Thompson, Jonathan Dibben, Andy Tennant and Chris Lawless.
The 2012 Tour de France winner will then switch his focus from road to track in the run-up to next year's Rio Olympics.
Sprinter Mark Cavendish will also compete, leading a strong Etixx-Quick Step team at the event which starts in Anglesey on Sunday, 6 September.
The race also takes in Colne, Edinburgh, Blyth, Stoke, Fakenham and Ipswich before ending in London on 13 September.