Britain's Ben Swift was beaten into second by home rider Arnaud Demare as the first full stage of Paris-Nice ended with a sprint finish on Monday.
The Team Sky rider took the lead with 100m to go in the 198km stage from Conde-sur-Vesgre to Vendome, but Arnaud (FDJ) timed his surge perfectly.
Australian Michael Matthews (Orica-GreenEdge) retains the race lead.
Pre-race favourites Richie Porte and Geraint Thomas remain 12 and eight seconds behind respectively.
Tuesday's second stage will favour the sprinters, covering 213.5km from Contres to Commentry in central France.
Stage one result:
1. Arnaud Demare (Fra/FDJ) 4hrs 29mins 53secs
2. Ben Swift (GB/Team Sky) Same time
3. Nacer Bouhanni (Fra/Cofidis)
4. Adrien Petit (Fra/Direct Energie)
5. Michael Matthews (Aus/Orica)
6. Tom Boonen (Bel/Etixx - Quick-Step)
7. Sep Vanmarcke (Bel/LottoNL-Jumbo)
8. Simon Geschke (Ger/Giant)
9. Jonas Van Genechten (Bel/IAM Cycling)
10. Geraint Thomas (GB/Team Sky)
24. Daniel McLay (GB/Fortuneo)
Overall classification after stage one:
1. Michael Matthews (Aus/Orica) 4hrs 37mins 30secs
2. Tom Dumoulin (Net/Giant) +3secs
3. Patrick Bevin (NZ/Cannondale) +4secs
4. Jon Izagirre (Spa/Movistar) +8secs
5. Geraint Thomas (GB/Team Sky) Same time
8. Richie Porte (Aus/BMC Racing) +12secs
9. Arnaud Demare (Fra/FDJ) +14secs
21. Simon Yates (GB/Orica) +22secs
30. Ben Swift (GB/Team Sky) +27secs