Hibernian have agreed a three-year sponsorship deal with Crabbie's.
It's understood the deal with the Leith-based drinks firm could be worth a seven figure sum.
"Good work's been done by everyone at the club to secure a terrific short sponsor," manager Colin Calderwood told BBC Scotland.
Meanwhile, Calderwood has played down speculation linking Hibs with Kilmarnock's Jamie Hamill.
The midfielder is out of contract at the end of the season but Calderwood said: "It's not something I think we should comment on.
"There will be interest in one or two that are named and there won't be in others.
"I'm not going to say yes or no at every interview."
Hibs host Hearts on Sunday in the third Edinburgh derby of the season with Calderwood's side not having played a competitive match since 5 March.
"I think it'll help us in the long term," added Calderwood. "We've got a powerful bench because we don't have any injuries at the minute.
"I think we're in good fettle but we've got to produce.
"We're very aware of all the reasons for getting to the top six (of the Scottish Premier League) but first I want to win a derby game for the Hibernian fans.
"What we can't really afford to do is let the teams above off by losing too many of these games.
"And if we win the first one, no-one's going to go any further away from us."