New Bristol City chairman Colin Sexstone has promised fans he will do things his own way.
Sexstone officially took over the role from owner Stephen Lansdown on Tuesday having previously been the club's chief executive for a decade.
"I'm going to be a different chairman," Sexstone told BBC Radio Bristol.
"Everybody wants to be popular but my primary aim is to fulfil the ambitions of the investors and try and get the club into the Premier League."
Lansdown, who still remains the Bristol City's major investor, announced in March that he would be standing down.
"I certainly won't have the power of Steve as it's not my money and clearly that's going to have an impact on what you do," said Sexstone.
"I want an open relationship [with the fans]. We want to find out what they want, what their aspirations are, to try and explain what we are doing, where we can.
"We want to try and build on the work Steve has done in that respect."
Having reached the Championship play-off final in 2008, City have struggled to maintain that form and consistency over the last three seasons.
And manager Keith Millen will be hoping he can call on the services of striker Nicky Maynard and captain Louis Carey in his first full season in charge as they look to mount a promotion challenge next term.
Both of their futures are uncertain, with Carey's contract expiring this summer and Maynard attracting interest elsewhere.
"Nicky is away at the moment but there's lots of discussions going on," added Sexstone.
"It's our intention to get Nicky's contract extended as quickly as we can but it's got to be on the right terms for him and us.
"We're not quite there yet, the fans will have to be a little bit patient.
"Louis had quite a nasty injury at the end of last year so we need to make sure he's fit.
"We'll sit down to look at how we can extend his contract.
"Keith has already made it clear where he wants to strengthen and I'm looking at potentially three or four players.
"Beyond that it will depend on the movements out the other way as well."