Lowestoft Town have promoted first-team coach Craig Fleming to the role of director of football.
The move ties the former Norwich City defender to a long-term deal and puts him on a full-time contract.
"It's something we've spoken about for quite a while now, the club have been aware of my ambition to go full-time," he told BBC Radio Norfolk.
"It was deemed if the club's going to push forward, which we all want it to do, it needed to be done."
Fleming admitted he had spoken to Histon and Cambridge United about managerial vacancies in the last 12 months, and said interest from other clubs had helped secure his future at Crown Meadow.
"It did a little bit, there was Histon last season as well [as Cambridge], but I think it was more I could see the club's moving in the right direction," he explained.
"I did speak to Cambridge but I think Lowestoft is such an ambitious club, that is so well run, it was an easy decision."
The Suffolk side failed in their bid to climb out of the Ryman Premier and into the Blue Square Bet South, losing the 2010/11 play-off final to Tonbridge.
But Fleming, who played over 300 games for the Canaries, is confident his side can lay claim to the mantle of the third biggest club across the Suffolk and Norfolk area.
"There's Norwich and Ipswich and not much around in between. Hopefully there's a chance for one of the non-league clubs to move up the leagues quickly," he said.