Cardiff City boss Malky Mackay says Peter Whittingham is not for sale.
The winger has been linked with Portsmouth and Norwich since Cardiff failed to reach the Premier League.
Mackay understands why Whittingham, 26, would attract interest.
But he said: "Whittingham's a fantastic footballer and someone I admire, but he's a Cardiff player and he's staying a Cardiff player and he's central to my plans."
Whittingham has scored 36 goals in the past two seasons, having joined from Aston Villa in 2007 and gone on to make more than 200 Bluebirds appearances.
The ex-Aston Villa and England Under 21 international was a Nottingham Forest target during 2010-11, but he signed a fresh three-year contract.
While speculation about Whittingham's future has emerged, Mackay has set about rebuilding a club that has has seen 12 of last season's players depart.
They include Craig Bellamy, whose possible Cardiff return Mackay is coy about - Jay Bothroyd and Michael Chopra.
Robert Earnshaw's signing has boosted Bluebirds's fans hopes ahead of the forthcoming season.
Cardiff have also recruited Andrew Taylor, Craig Conway and Don Cowie and have targeted Dundee United striker David Goodwillie and Coventry City's Icelandlic midfielder Aron Gunnerson.
Rob Earnshaw has rejoined the Bluebirds on a free transfer from Nottingham Forest.
Mackay has also confimed interest in the Goodwillie.