Sunderland winger Sebastian Larsson has said he believes the club's other new players are a sign of its ambition.
He is one of nine summer signings including former Manchester United defenders Wes Brown and John O'Shea.
He told BBC Tyne & Wear: "It's nice to see that the club's been able to attract players like O'Shea and Brown - big players who've been at a big club for a long time.
"I think it's a sign that the club's trying to move in the right direction."
The Swedish international signed for the Black Cats in June 2011 from Birmingham City on a free transfer, after making over 200 appearances for the Blues.
Known for his ability at set-pieces, he said he is hoping to make a strong impact on the club. "I like to think I can bring a few goals for the team."
He added that he is excited at the prospect of linking up with striker Asamoah Gyan: "[He] is a fantastic player, that's want you want as a winger.
"I like to cross the ball and get it into the box and want people to get on the end of it, so to have players like him is brilliant for me."
He added that although he is optimistic Sunderland can improve on their mid-table finish in the last campaign, he is realistic about what they can achieve in the next.
He said: "I'm not saying that we're going to be playing Champions League football next season but you've got to always keep trying to move in the right direction step by step. Hopefully, that's what the club's doing right now."