Sunderland have signed a partnership agreement with Ghanaian side Kotoko as they seek to promote the club in Africa.
The Black Cats will offer practical support and advice in youth coaching and player development to Kotoko.
They will also help the Kumasi-based club in fitness and medical matters as well as in football business strategy.
In return, Kotoko will work on promoting the Sunderland brand in the continent.
Sunderland chairman Niall Quinn, who recently hosted a Ghanaian delegation on Wearside, said: "It was a huge honour to welcome the Kotoko officials to our club.
"I'm delighted that we have now formalised a partnership agreement with them.
"There's a tremendous passion for football in Ghana and I see a real synergy with Sunderland in that respect - football means the world to the people of Ghana and in that respect, they are no different to Sunderland fans.
"There's an infectious enthusiasm for the game that is wonderful to witness and we are honoured to be working with Kotoko and the Ghanaian people."
Sunderland have Ghana striker Asamoah Gyan among their ranks while compatriots John Mensah and Sulley Muntari also played at the Stadium of Light last season.