QPR's new owner Tony Fernandes has announced "significant" refunds on season tickets at the west London club.
Supporters had been critical of the high prices after their promotion to the Premier League.
The size of the refunds has not been announced, but the club said it would be writing to season ticket holders individually about the refund process.
Newly appointed CEO Philip Beard said: "These changes show how serious we are about taking the fans' views on board."
Season ticket prices had increased by almost 40% for this season and ranged from £549 to £999 - up from £699 in last year's promotion-winning season.
Beard added: "Ticket prices are imperative to the business structure and we are confident our supporters will react positively to the news and help make Loftus Road a fortress on matchdays."
The club's return to the top flight after a 15-year absence got off to the worst possible start with a , but that result was overshadowed last weekend when Neil Warnock's men secured their first Premier League points with a .
Beard also announced that the club would be reducing matchday ticket prices, introducing a third matchday pricing category and letting children under eight attend home fixtures for free in specified areas of the stadium, so long as they were accompanied by a full paying adult.
"I would personally like to thank the QPR staff, in particular those directly affected by the previous ticketing structure, for their professionalism and patience in responding to the fans' complaints," Beard added.
Prices for category A games, which will include the likes of Manchester United, Chelsea and Arsenal, will range from £45-£70, category B games from £35-£60 and category C from £25-£50.
The lowest ticket price before the reductions had been £35.