Marvin Morgan scored twice as Shrewsbury Town beat struggling Hereford in an entertaining derby game.
Morgan outmuscled Michael Townsend to fire home and Mark Wright doubled the lead when he diverted home Sean McAllister's wayward shot.
Town had Terry Gornell sent off for a foul on keeper David Cornell and Tom Barkhuizen pulled one back with a half-volley from Ryan Green's lofted pass.
But Morgan sealed victory for Town late on from Lionel Ainsworth's ball.
The clincher came moments after Bulls striker Delroy Facey had hit the bar from 40 yards following a poor clearance from keeper Ben Smith.
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Hereford manager Jamie Pitman told BBC Hereford and Worcester:
"The sending off gives you a little bit of a lift as obviously you then know you can get back into the game.
"Then we scored and all of that happened very quickly and we were more on top I would say at that stage.
"I think they can count themselves a little bit lucky to end up winning the game 3-1."