Bournemouth chairman Eddie Mitchell has said he feels he did the right thing by going on to the pitch after Saturday's 3-0 home defeat by Chesterfield.
Mitchell was ushered from the pitch by stewards when he confronted angry fans over the PA system.
"If I had stayed in my box or left early then I would have regretted it," Mitchell told BBC Radio Solent.
"I'm the chairman but I'm also a fan, if I can't go down to the pitch then there's something wrong."
He added: "I thought the fans were brilliant with the way they stayed with the side even when we went 3-0 down. I thought it was fantastic.
"I went down to greet the players as I always do and saw the fans were still clapping and I thought to go and join in. Perhaps that wasn't the wisest thing to do."
The Cherries sit 23rd in League One, having finished sixth last season, and Mitchell has faced criticism after many of that squad were sold on.
The chairman continued: "Last season when I went down there people were chanting my name and wanting their picture taken with me.
"Ok, we aren't winning games at the moment but when you are injured you need support. The team is hurting at the moment and we need support."
Bournemouth travel to bottom side Leyton Orient on Tuesday, looking to end their run of five consecutive defeats.