We need fans' backing - Southend United boss Paul Sturrock
Southend United boss Paul Sturrock is hopeful that the season-high gate expected at Roots Hall on Saturday can have a positive impact on his players.
The Shrimpers have reduced ticket prices for the clash with fellow promotion challengers Morecambe.
"We're expecting up to 10,000 fans on Saturday and that means a lot of people coming to watch for the first time," Sturrock told BBC Radio Essex.
"It's important the fans come and back the team."
He added: "We went to Bradford last season, where they have big attendances, and when things weren't working out they were baying for blood.
"The Morecambe boss is going to say to his players that if they can keep us quiet early on then the crowd could turn on us.
"This is the most difficult game we've had this season and it will be a war. There's no other word for it."
The League Two leaders have won their last six matches, scoring 16 goals along the way.