Lincoln City manager David Holdsworth has called for greater discipline and a tougher mentality from his players.
Holdsworth, 42, took charge on Monday with the Imps fourth from bottom in the Blue Square Bet Premier.
He told BBC Lincolnshire: "Discipline is key, confidence is key. I'll accept honest mistakes but we must change the habit of letting things go too easily.
"I want to change the mentality that's crept in. We have to fight for every point, every inch."
Ex-Mansfield boss Holdsworth, who has been handed a contract to the end of the season by the Imps, added: "I want the players to understand that I won't accept second best, I want them to drive themselves on. It comes down to personal pride and they must have that.
"The only way they can prove themselves is by going out there and working their socks off. I don't believe you become a bad player overnight, but this hasn't happened overnight, it's been going on for a long time now."
And Holdsworth feels the Imps fell into the same trap as many other former Football League clubs of underestimating the standard of Conference football.
"People think we can just turn up and beat teams but we can't," he said.
"We're seen as a big club, as an opportunity, and at the moment we're seen as an easy three points. The team's been laying down and dying. We've been giving up games and goals at the wrong times.
"This is a tough league. People used to think the Conference was an easy league, full of rubbish footballers, but it's not any more.
"There are some huge clubs in this league and we need to earn respect and go out there and prove a point. It can't be done overnight and there'll be lots of highs and lows but we need to show supporters what we're about."