Manager Paul Peschisolido says the FA Cup will always be special to Burton Albion as it played such a significant part in shaping the club's history.
The Brewers embarked on a famous Cup run in the 2005-06 season, culminating in two games against Manchester United.
And the gate receipts from the replay at Old Trafford helped set them up for promotion to the Football League.
"It changed the fortunes completely and probably put us in the position we are in," Peschisolido told BBC Radio Derby.
Albion are away against Oldham Athletic from League One on Saturday.
And despite being in a strong position to challenge for promotion from League Two, Peschisolido will not be taking the competition lightly.
"I keep going on about the Manchester United tie," he added. "But the FA Cup is very important to this football club.
"I am very fond of the FA Cup. I had some great times in it as a footballer and I know what it means to the club and the supporters."
Last season's wonderful run, which saw them beat Middlesbrough at the Pirelli Stadium, is another reason why Peschisolido is relishing the chance to create further upsets.
"It was brilliant," Peschisolido added. "It was our first big real scalp as a management team.
"The supporters really enjoyed it. I saw their reaction afterwards and to have that again would be wonderful.
"Playing Oldham is a tough one for us but we'll enjoy it. We'll go in with a positive attitude.
"I want the players to show the passion and commitment that has got us to eighth position in the league and to give it their all.
"It's a team from a higher level so we'll see how we can compete. If people want to make a name for themselves then against higher opposition is the time to do it."