Rory Donnelly hit four goals as the Reds hammered Ballymena in the Carling Premiership game at the Showgrounds.
Goals from Donnelly, Ryan Catney and Eamon Seydak put Cliftonville in control before Gary McCutcheon pulled on back from a 20th minute penalty.
The Reds moved 5-1 ahead with Chris Scannell and Donnelly strikes although Allan Jenkins netted late in the first half for the Sky Blues.
Donnelly added two more goals before a late consolation from Jenkins.
The only controversy came when Donnelly's shot took a slight deflection off Barry Johnston before going for in for Cliftonville's fifth goal.
Midfielder Johnston celebrated as he claimed the goal but he was denied a rare strike when the referee awarded the goal to the teenage striker.
Reds boss Tommy Breslin was delighted as his teams secured a 10th straight victory.
"We played some good football and I'm really happy to get the three points," said Breslin.
"The only thing that can stop these players from achieving something is complacency."