Matt Ritchie has shrugged off interest from Bournemouth, saying he is concentrating on playing for Swindon.
The Robins turned down a bid from the League One outfit, who offered to take the 22-year-old on loan and then pay £400,000 to sign him permanently when the transfer window reopens in January.
"I heard rumours Bournemouth were interested but I didn't know much about it," the midfielder told BBC Wiltshire.
"I'll keep concentrating on my football, that's what's important."
He continued: "I'm a Swindon Town player, I want to help them progress and hopefully at the end of the season we'll be going up to League One."
Ritchie signed a permanent deal at Swindon in February 2010 after impressing on a loan spell from Portsmouth.
This season he has scored six goals in 24 appearances and, after the Cherries' attempt to lure him away from the County Ground, boss Paolo di Canio placed a £2m price tag on his midfielder.
"There were a couple of chuckles in the morning," added Ritchie. "A couple of players said I was worth more like £20 or £200 but it's all in good spirit.
"It's nice of the gaffer to say that but I don't know if he means it or not. Of late I haven't been doing well and I'll be the first one to say that. I need to concentrate on my football and make sure I get back to form and help Swindon as much as possible."