Burton Albion manager Paul Peschisolido insists he has no interest in selling players in January and jeopardising his side's promotion bid.
The Brewers are fifth in the League Two table and Peschisolido has welcomed the attention his players are generating.
He told BBC Radio Derby: "It just shows the boys are doing the business. This time last year nobody was interested.
"We are pushing on and having a bit of success and we wouldn't want to hinder that by selling someone on the cheap."
However Peschisolido admitted every player has his price.
"We don't need the money. The club is run extremely well," he added. "But if a ridiculous offer did come in we would have to look at that because it would be good business for the football club.
"But we are under no pressure to sell people for £50,000 here or £100,000 there - that's not going to happen."