Former Shrewsbury striker Andy Cooke has backed his old club to win promotion this season.
Town have lost in the play-offs in three of the last five seasons but Cooke says they can go one better.
"Over the years they've missed out and missed out and we say it year by year but everything is there.
"The times that I've seen them they've played teams off the park and all being well they can carry that on through the season," he told BBC Radio Shropshire.
The former Stoke and Burnley striker, 37 is now in Shropshire again as player-director of football at non-league Market Drayton Town.
Having followed Shrewsbury's progress closely, Cooke says he has been impressed with the job done by the veteran Town manager Graham Turner.
"He's the right man for the job," he said. "He's got Shrewsbury at heart and overall I think they've got a fantastic squad with youth and experience.
"He's got the momentum. He's got the squad. They've had the odd cup run and when they get injuries and suspensions they've got like for like to come in which is important at any level."