MK Dons style can quell hatred - Karl Robinson
MK Dons boss Karl Robinson hopes his side's will help change the perception of the club.
The Dons have been derided for moving former club Wimbledon from south London to Milton Keynes in 2004.
"People might not agree with how we came into existence," Robinson told BBC Three Counties Radio.
"But you've got to see we're a new club moving forward with a good worth ethic and philosophy who play football in the right way."
MK chairman Pete Winkelman led a consortium that oversaw the uprooting of Wimbledon and its relocation to Milton Keynes, a move that was met with fierce opposition from Dons fans at the time.
It has led to the club being dubbed a "franchise" by opposition supporters.
But Robinson, who has been in charge of the League One side since May 2010, has made a concerted effort to foster a creative, eye-catching side at Stadium MK.
And he hopes his team's impressive performance against QPR will go a long way to changing opinions.
"I've got a belief in playing football a particular way. It's not right, it's just my belief," said the 31-year-old.
"I understand people knock us. I can see where people build the hatred up from.
"But don't take it away from the fans in this city or the players.
"Today showed there's a reason why we're here. Hopefully we can all go forward together.
"I want to take this team to the Championship. That's my goal."