Everton boss David Moyes has called for "everyone" in the Premier League to take a 20% pay cut and make football more affordable for supporters.
Moyes, who celebrates 10 years in charge at Goodison Park this month, joined the Toffees on 15 March 2002.
He told the Sunday Express: "Perhaps the suggestion would cause some mayhem.
"People might say it'd be harder to attract players but we have to take responsibility for the long-term health of football."
The 48-year-old added: "Everyone in the Premier League should take a 20% pay cut to put football finances back on an even keel and allow a significant reduction in ticket prices to make football more affordable for the ordinary fan.
"We should be filling all the grounds all the time.
"Clubs have to control their money properly and only pay what they can actually afford. People have to be held responsible when things go wrong.
"Every family in the country at the moment has to finance correctly. They can't overspend. Why is football different?
"Football's been around for 150 years and it has come a long way, but we have to make sure we don't take it away from its roots. We must not get too far away from people."
Moyes has been named manager of the year three times in his Everton tenure - in 2003, 2005 and 2009 by the League Managers' Association.
And, according to the LMA, he is doing well - the average length of service for a manager in the Premier League is 3.87 seasons.
However, this is better than any of the other divisions in English football - in League One, a manager lasts an average of 1.47 seasons.
Moyes, whose team are 11th in the league, also said he is also worried about the growing power of players' agents in the game.
"That's a change for the worse," he said.
"It was a better situation 10 years ago. Back then, I looked at the way agents abroad had control of the players, and in some cases the clubs, and thought that couldn't happen in Britain.
"You thought the chairmen wouldn't be daft enough for agents to be doing the deals or telling them what deals they should be doing.
"That seems to be happening now in some cases, and it seems the players are more easily controlled by agents instead of doing what's right for their own game."
The Glaswegian also said that some of the players who have performed in the Premier League in his 10 years at the top were better than those of today.
"There's no doubt the game has speeded up but I'm not sure that has made for better football.
"Some of the players in the Premier League 10 years ago were at a superior level than those of today in terms of technique and ability.
"I'm thinking of Dennis Bergkamp and Gianfranco Zola, for example. That was a golden era in the Premier League."
Moyes also added that it may be time to have a Premier League One and Two with Scottish clubs such as Celtic and Rangers invited to join.