Cambridge United manager Jez George says his decision to pay for the admission of 80 travelling fans to Saturday's 3-1 win at Barrow was a "big thank you" for their support.
The U's manager covered the cost of away fans' tickets - thought to be around £1,120 - out of his own pocket.
And the players chipped in by buying supporters pizza for the journey home.
"It's a very, very small gesture from us, just as a big thank you," George told BBC Radio Cambridgeshire.
"It's for the many hours travelling, and money they've spent all season.
"It was a small thing we wanted to do quietly. We didn't really want any publicity. It was just a way of showing we really appreciate the support they give us.
"We work for them. We want to make them happy every weekend."
It was the second gesture made by the club this season, after the entire squad joined the fans' supporters trust, Cambridge Fans United, in February at George's request.
CFU have helped the club financially in the past, including a loan of £20,000 in 2006 to pay players' wages.