Lincoln City chief executive Steve Prescott says the draw to win the naming rights for Sincil Bank has raised more than £20,000 which will go towards the playing budget.
The deadline for entries is midday on Friday, with the draw to be made during the half-time interval of Saturday's friendly against Gainsborough Trinity.
Prescott said: We always said the money would go towards the playing budget.
"David Holdsworth [manager] needed to make signings. He's done that wisely."